I'm out of my environment here. For tech traders, we have a saying/rule on how far-reaching we should research. "If you know the name of the CEO - you know too much" You will try to find reasons to stay in as the stock is tanking. That's why I can't get too close in my field. You can't "fall in love" with a stock, the CEO, or the company's technology or service. If you do, then you might as well be joined at the hip.