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Re: Rocky3 post# 120094

Tuesday, 05/17/2011 8:45:42 PM

Tuesday, May 17, 2011 8:45:42 PM

Post# of 257253
Monthly Branded and Generic Lovenox Scripts

I’ve converted Rocky’s weekly script numbers to average weekly
figures for each month, which gives a better picture of the trend.
Since the launch of generic Lovenox on 7/23/10, the generic has
increased the number of scripts and the script share in every
month and the script share is now about 85%. The big bump
in Mar 2011 is explained in #msg-62029438.

Moreover, the total number of branded+generic scripts is gradually
increasing, so the genericization of Lovenox is expanding the market
just as it is supposed to do.


Script
Avg Wkly Scripts Share of
Month Branded Generic Generic
0411 9,213 53,041 85.2%


0311 12,767 48,278 79.1%
0211 22,769 35,025 60.6%
0111 25,279 31,124 55.2%
1210 25,767 29,332 53.2%
1110 28,082 28,081 50.0%
1010 30,398 26,412 46.5%
0910 31,319 23,304 42.7%
0810 37,611 16,876 31.0%

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