I’ve converted Rocky’s weekly script numbers to average weekly figures for each month, which gives a better picture of the trend. Since the launch of generic Lovenox on 7/23/10, the generic has increased the number of scripts and the script share in every month and the script share is now about 85%. The big bump in Mar 2011 is explained in #msg-62029438.
Moreover, the total number of branded+generic scripts is gradually increasing, so the genericization of Lovenox is expanding the market just as it is supposed to do.
“The notion that there’s a Chinese Wall between sell-side analysts and investment bankers may be the second-biggest piece of BS ever promulgated in any area of human knowledge!”