That's a fair question for sure.
A recent Blitz that I can remember where a "Star" was pitched, included a paid Promo blitz that rocked the stock.
All that has been done here with BBDA is one PR, so far.
One PR.
Mostly "followers" of the stock have been informed, but them only for the most part....and Millions of ppl have been exposed to the "product"...product only...as consumers of the product...but probly not with a view to buying/consuming the stock.
Therefore...in my opinion...as the "followers" start to see Sales Results of the "product" the "stock price" will then "follow."
Don't get me wrong, I would have liked to see more response to the pps as a result of the Star Video, but it is understandable as to why the pps hasn't risen, for more than a couple reasons.
imo.
hl