I've only watched the video once, but the beginning looked like it was produced differently from the rest of the video. It seemed like the it was designed to be split from the musical portion and spliced into a commercial. The agency has some type of marketing campaign in mind. Personally, I don't get excited about this stuff since you can have whatever you want if you're willing to pay the price.
"Insanity is doing the same thing over and over again and expecting different results"