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Re: DewDiligence post# 118089

Friday, 04/29/2011 5:17:17 PM

Friday, April 29, 2011 5:17:17 PM

Post# of 257251
MRK plans to keep the consumer-health business it acquired in the Schering-Plough merger:

http://blogs.wsj.com/health/2011/04/29/merck-decides-it-hearts-consumer-health-after-all

The pharma giant’s consumer business sells products like Coppertone suntan lotion, Dr. Scholl’s shoe inserts and Claritin over-the-counter allergy medicine… Part of the appeal of holding on to consumer health is that the products are attractive in the emerging markets that Merck is targeting for growth. The same customers buying affordable drugs in countries like China and India also buy the consumer products, Frazier said.

No kidding.

“The efficient-market hypothesis may be
the foremost piece of B.S. ever promulgated
in any area of human knowledge!”

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