Enthusiastic update from Roma Company today regarding the last week’s trade show in Belgrade. Photos coming tomorrow or the weekend. The following paraphrased extract from communication at the scene sets the tone …We had a lot of success with 1000 + at the Fair. We sold a lot of it in advance, and our regular customers are willing to bring it in and have it in stock….
Clearly we are still in very early days, however the commercial launch in Europe is off to a good start. This is not just testing – these are now commercial (and consumer) transactions. There is a difference. This is an accomplishment that is easily underestimated as to its significance – including the relevance to current and future shareholders in Europe. Just as U.S. shareholders view product “on the shelves” in USA to be the ultimate reality check, the same is true for European based investors. Belgrade is only 663 miles from Frankfurt – approximately the same distance as Miami to Atlanta. This is now “local” business there for the first time.
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