Every business has a dream, a vision ... starts out that way ... but enti's mmx website is so costly that here we are with major dilution because they needed money to finance. Great idea and somewhat decent execution so far, but far too expensive! They were severely undercapitalized from the get-go. I pray they pull it off, but my fear is they'll go under before they can truly capitalize on the business plan.
Poor cash flow is what kills most businesses and ENTI would have died 3 months after it's inception if it wasn't a public company with shares to sell for cash to finance operations.
I truly hope they can pull it off in the longer term.
"The single biggest problem with communication is the illusion that it's taken place." - George Bernard Shaw