BBDA is finally starting to become a revenue producing player in a very interesting and profitable new marketsegment.
How long does the relaxation beverage segment get to be called "new"? It's already been around for years and is NOT taking any country or culture by storm. There's plenty of players in the segment and Bebevco's Koma Unwind is right there at the very bottom where it should be, since there is no meaningful broad-based marketing and the products aren't available much of anywhere.
We haven't seen nothing yet imo...
Sure we have. We've seen loads of nothing. I expect to see a lot more nothing in the future, as well.