Lubrizol and Nalco – Better Together at In-Cosmetics 2011
CLEVELAND, March 29, 2011 – Nalco’s personal care group was acquired by The Lubrizol Corporation (NYSE: LZ) on January 21, 2011. Both parties are operating in a business-as-usual manner and in-cosmetics is no exception with separate booth spaces, personnel and technology. However, this year customers will experience conditioning in Lubrizol’s Noveon® Consumer Specialties’ booth and rheology in the Nalco booth.
Lubrizol, at in-cosmetics booth K40, is releasing two new polymers to the Noveon Consumer Specialties product line under the Sensomer™ polymers brand. Sensomer™ CT-250 and CT-400 polymers are naturally derived, cationic polymers from the auyervedic plant, cassia, and are designed for improved deposition, distinct sensory and enhanced conditioning in hair cleansing formulations.
Nalco will present Sensomer™ CI-50 polymer, a conditioning polymer and rheology modifier, providing naturally derived, proven conditioning technology in both hair and skin care that consumers will notice. Visitors to in-cosmetics booth K70 will learn more about conditioning and product stability improvements offered by Sensomer CI-50 polymer, its packaging options, ease of application, spreadability, sprayability, dispersing ability and penetration into the skin. Data and a body lotion sample will allow customers to experience performance benefits firsthand.
Also at booth K70, Nalco will present a combination of Merquat® 2003PR and Merquat® 5210 polymers. Originally designed for sulfate-free shampoo formulations, Merquat 2003PR and Merquat 5210 polymers provide conditioning, color protection, dry feel without silicone and luxurious foam. New shampoo, conditioner, hair treatment, color protection and body wash formulations and a combing station allow customers to experience the power of the Merquat 2003PR and Merquat 5210 polymer combination.
Lubrizol acquired Nalco’s personal care group for its conditioning polymer expertise. Merquat polymer conditioning began with polyquaternium-6 and polyquaternium-7 and continues today with polyquaternium-53. Nalco’s conditioning polymer expertise combined with Lubrizol’s rheology and formulation expertise creates a winning combination for customers. “We are all better together and look forward to working with customers to take conditioning to the next level,” says Kelly Gilroy, global business manager, conditioning polymers.
About Noveon Consumer Specialties
Noveon Consumer Specialties, a Lubrizol product line, offers a versatile line of ingredients with a long history of successful use in personal care, home care and pharmaceutical formulations. Key products include synthetic and naturally-derived rheology modifiers and thickeners, fixative polymers, surfactants, specialty silicones, emulsifiers, film formers, elegant sensory modifiers and pharmaceutical ingredients. In addition, Noveon Consumer Specialties offers a line of food hydrocolloids for unique natural food texturizers in human and pet food applications. Recognized brand names include Carbopol® polymers; Pemulen™ polymeric emulsifiers; Fixate™ hair fixative polymers, SilSense® specialty silicones; Schercemol™ and Hydramol™ specialty esters; methyl glucoside derivatives such as Glucamate™ thickeners and Glucam™ emulsifiers; Amidex™ and Sulfochem™ surfactants; and RheoRanger and Diagum™ hydrocolloids.