GOIG is providing the means (at no charge basically, unless you exceed the allowed free minutes) for a company that wants to advertise a text to connect concept. Everyone here knows that it works. But not every company, big or small, will want to include this type of advertising on a larges scale basis. One reason would be because of the possible requirement for additional employees (which the advertiser may need) to return or answer phone calls. I would love to have the problem of too much business, but it can also hurt a business if they are not prepared for the additional phone volume.
Some businesses use the internet primarily and may need to change their thinking if they are targeting people that are mobile and attempting to get a spur of the moment reaction. Other businesses are advertising using a hard to remember 1-8xx number and they may be more prepared to handle the volume. But if the advertiser expects to be able to communicate directly with a caller within seconds of contact they may not be staffed to provide that service.
It will take some time for the advertiser to determine if the text/connect concept is working and how well. If you own a business, even a small business, you want the most for your advertising dollar. I know from my own small business experience that it sure is nice to know that you're getting a good return on your advertising investment. GOIG is even providing the documentation by showing the advertiser how often the service is being used. I like this idea and believe it will be the best product going in the future, but you are sure going to have to have some patience for it to get there, either as an advertiser or invester. I am both.
The recent twitter rollout is only improving GOIG exposure for a product that the advertisers still need to utilize. I don't believe that it is GOIGs responsibility to advertise my business for me. That's my job. All GOIG has done is provide the means for me to advertise a new way for customers to contact my business without having to remember a phone number. Just my thoughts after reading all the whinning for the past few days. - Shirky
AI
