2. Hook up with an internet promoter (Monk) who'll tell his many followers to buy and hold forever, while the inner circle frontloads and scalps.
3. Put out a bunch of press releases making extravagant promises that never come to fruition. Go so far as to claim you'll pay a dividend so large a five year old could figure out it's just hype. Oh yes, and announce that you'll be buying the promoter's own company; that way his disciples will be well and truly hooked.
That's called a "pump and dump scheme". As far as the SEC and FINRA are concerned, those last two PRs would have been like waving a red flag at a bull. Stupid. Really stupid. Oh yeah, let's not forget that "$40 million windfall".