exactly the point. why? is it some cruel joke? think about it deeply, why in the world a CEO would want to release a devastating PR on xmas eve? to punish the stockholders on a very important holiday for a cruel joke? why, is the CEO twisted?
to me, it's the exact opposite...because is wasn't supposed to be devastating, it's supposed to be good news and the market reaction was the exact opposite of what the company wanted to say. now, we wait why the company thinks that was good news....