Winning Brands Corporation (WNBD)

[just_an_ant]

I can assure you that Lowes and Home Depot (likely two of the three national accounts in USA in discussion) are not relying on your below quote

I can assure you they are looking at the claimed "5000+" stores and then looking at the sales numbers and seeing that the two just don't mesh; if sales are dismal in the smaller market stores, who is going risk National shelf space to a product that isn't selling ANYWHERE?

They have data from their Canadian Stores; Lowes has some preliminary data from the test in 3 Ohio Stores....

Canada Home Depot averaging 1 bottle every 2 days across all stores (some with no advertising,etc.)

From blog Statistical Projection

The stores in Canada selling Winning Colours Stain Remover that are the most similar to a direct U.S. counterpart are Home Depot and Lowes. Winning Colours has more experience in Home Depot than Lowes (where it was just activated).

The operational update received today is that Winning Colours is moving at the rate of approximately 1 bottle every two days, namely 20,954 bottles January 1 – September 22, 2010 over 180 stores at Home Depot in Canada.

The 20,954 transactions for this one retailer, cited above, is a blend of repeat customers and people discovering Winning Colours for the first time.

and

Lowes

Oct 01 Lowes Update

by Eric Lehner

The 18 Canadian stores have sold 372 bottles in the first month of having Winning Colours Stain Remover. There has been no in-store merchandising (ie display racks, consumer demonstrations or special signage. )

The February 2011 report was received today. The three product turns and replenishment in 2011 to-date has been rated at 100% across all performance metrics. This is in addition to the 100% score for 2010 to December 31st.

The USA national retailers will look at related market data; not what is happening in a c-store in boondocks; or some small time grocery stores in very small markets neither of which is focus on the home improvement sector (aka paint departments).

An example of a Canada NA that can also provide support to a respected USA NA is the data being generated from racks in stores

Most notable this Canadian Tire Store

BEFORE
Display installed August 18, 2010. Prior to installation, Year-to-Date figure was less than 1 bottle per week.

AFTER
2010 = 233 units (increase to approximately 1.5 bottles per day following installation August 18, 2010 )
2011 = 083 units (approximately 1.25 bottles per day maintained during disruptive renovation of the department, just completed)

And a link to a blog for folks wanting CEO's take on comparisons between Canada and USA

Are there differences between U.S. and Canadian home improvement retailers? How do they affect Winning Brands?