Not just the trademark lapse... don't forget the etc provisional patent's expiration, and the website's disappearance. Well, at least the name will live in infamy on a NASCAR truck! I notice that the company rep for the paid etc. promotion doesn't post here anymore... He assured us that this was for real!
The $100M (one retailer) was fiction from the start. The stock would never have gotten anywhere near $.03+ without those utterly false projections.
Do I think they sold their shares then? I'm not sure. They may have actually been too stupid to do so... if they didn't, all the lies were for nothing!