Yeah, we've been hearing that same ole sermon for about a year now, and the numbers just don't add up lol. Even at worst case senario (which is way high) we would be looking at $2.00 per bottle, but probably closer to $1.25 actually.... but even worst case we are talking about $24.00 per case at our cost. So to stock a national account of 2,500 locations with two cases each for opening order would come to a whopping cost of $120,000 dollars lol. If I remember correctly we have a P.O. line of credit for $500,000 through Bibby.
Don't seem like inventory or stocking capabilities should be an issue.