LoyaltyPoint Inc (LYLP)

[Klait]

So, in July 2005 Stephen Avalone signs off on the 15-12G for LYLP.

Stephen is President / CEO of OneCause. He was also involved with CauseLoyalty which managed OneCause. FreeCause merged with CauseLoyalty. FreeCause was acquired by Rakuten USA, Inc. On a side note, Rakuten acquired Buy.com in May of last year.

From Stephen's LinkedIN profile, it states he is involved with Direct Traffic Technologies driving traffic to Amazon.

Is there some sort of R/M coming involving direct traffic technologies for sites like Amazon.com or is it all just some pipe dream?