That's pretty funny. If people don't invest in potential of a business plan to build a company then no company ever be funded and built. It have no money if no one invested in that plan and potential it creates. Mr Owens saw potential in his company and it took investment to even start and get to where he said all products they created paid for and they are debt free. So when you say people invest in potential of course that goes for any company that does not have a long history and very mature company. Still people even in mature companies invest in potential of new products etc.