Considering most industrial waste plastic gets sent to landfill, you shouldn't find it hard to believe that it has no market value.
In fact, JBII ONLY process landfill-bound plastic. I don't know of any companies on the planet that sends anything of realistic value to a landfill. Do you? They send it to landfill because it is worthless. This is why 93% of plastic ends up in landfills and most of it is industrial waste plastic.
By the way, the Niagara Magazine piece was not "a paid promotion piece" -- there's zero evidence of that because, quite frankly, I think you made that up. You got a number from somebody there that would agree? No, you don't. Because it wasn't paid.