Zippi is a real company with real apps but they have an uphill battle especially with investors because of the bs reverse splits. I am committed to holding my shares for the long haul, maybe a year or 2. Their projections show profitability in 2012. I had spoken to Karen at investor relations about 6 months ago and she mentioned that Rob and Dean Rositano have a goal of being listed on the Nasdaq and they had to do the reverse split to raise money since the company was not profitable at that time. If they do get to Nasdaq, it's going to be an impressive pay day. If not, it was worth the risk on my end since the shares were cheap. Best of luck to the Zippi longs.