My take is that Brian is doing most of the buying and as soon as he needs the money then a ton of shares are going to hit the market. The only reason that a lot of shareholders have not sold out post split and pushed the SP down is that they have lost most of their investment already and are letting it ride just in case. I'm sure their are a few people that are trying to average down and I wish them the best but with the track record of the company CEO I think they may be out of luck....