$46,453,500 = Projected gross revenue from Stardust TV campaign. NOT including Rite-Aid.
Below is a table from the company's projections outlay, beginning with three months ending April 30, 2011:
Three Months ending April 30, 2011
40,000 kits sold on TV per month = 120,000 at $49.95 = $ 5,994,000
July 31, 2011
70,000 kits sold on TV per month= 210,000 at $49.95 = $10,489,500
Oct, 31, 2011
100,000 kits sold on TV per month =300,000 at $49.95 = $14,985,000
Jan 31, 2012
100,000 kits sold on TV per month =300,000 at $49.95 = $14,985,000
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