China MediaExpress Holdings, Inc. (fka CCME)

[Koufax]

From the Starr Stock Purchase Agrement dated 1/12/10:

9.7 Business Development. The Company shall use its reasonable best efforts to, within three (3) years after the Closing Date or such longer period of time as mutually agreed by the Company and the Investor, establish wireless uploading stations in each province of the PRC where the WFOE or the PRCCo currently conducts business operations, provided that the costs of establishing wireless uploading stations in any province shall be commercially reasonable and practicable.

This commitment made it a necessity for CCME to actively consider this approach and, at least at the beginning, to sound enthusiastic about it. If the technology becomes cost-effective, the contract requires the company to adopt it.