Eternal Image Inc (fka ETNLQ)

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As someone who is involved with the retail sale of funeral merchandise on a scale much larger then ETNL I don't think they can succeed in niche branded merchandise. They've aligned themselves with small niche markets charging super-premium prices for their products.

Contrary to most peoples "beliefs" and rosy speculation (I'm looking at you Basser1) there is not a sustainable market for their products. Go ahead, do your DD and talk to someone in the retail market who knows why these products don't and won't sell at a scale large enough to justify the illusions of grandeur.

I think a majority of reasonable people here understand the direction the company is headed. All of these press releases as of recent appear to be an attempt to pump up the stock. Gift company (candles in South Africa, really?), speculation of sales to Matthews, KISS caskets and now columbariums? The lack of focus on their core market (branded urns and caskets) shows you they have little to no faith in the ability to produce actual profits in where they've invested. Hence the need to create these other "great" opportunities which usually make it to a press release, maybe speculation of a deal around the corner then fade into nothingness - just like the stock.

JMHO