Just my thought but I would put us going live in another month to a month and a half in order to do a slow transition.
This concept is very feasible/probable. As well, being as Q1 typically runs till around March time frame...and not filed until April, we may very well be sitting on this until (but not limited to) that time frame of March before the product/infomercial is released as per the statement made in the October PR.