Unless Pioneer has agreed to use JBI fuel in their blends, I see no relevance. My 'connection' with the family is a social one starting in my teen years. Pioneer has a good name, and I doubt they'd introduce a novel gasoline or diesel product into their well established 'pipelines' without much compensation and pedigree.
Mr.Hogarth Sr would be in his seventies now, or close to it. I doubt he'd have much to do with the day to day stuff these days. I think the family sold Prudhomme's Landing which is in the Niagara region. So I'm not certain if they'd have much interest in the area.