I'm gonna assume (for the purpose of being conservative) that Twelve is ranked #4 among new releases... a year ago the 4th ranked new release for the week after Christmas (starting Dec. 27, 2009) had about 100,000 units sold (an Office seaon by the way - http://www.the-numbers.com/dvd/charts/weekly/2010/20100103.php ). The week before Christmas this year saw the 4th ranked new release at over 300,000 (The Town). A great start, either way.