Someone here mentioned they were going to research the cost of doing a PR. Well here is an idea of the cost......
Pricing
The cost to use Marketwire for getting your news release in front of reporters varies depending on which distribution works best for your needs. There are a lot of different variations, but here are a few of their basic offerings:
Nationwide Distribution: $460 for the first 400 words, $150 for each additional 100 words.Regional Newslines range from $160 - $330 for the first 400 words ($45 - $90 per additional 100 words). State Newslines range from $140 - $250 for first 400 words ($40 - $65 per additional 100 words). Entire World*: $4,600 for first 400 words and $1,150 for each additional 100 words.