Eternal Image Inc (fka ETNLQ)

[DonVaBeach]

"Additional product lines only enhance a company's profit potential."

Totally true, when the new product lines compliment the current lines, and give the right message to both investors as well as the public at large.

My guess is that, with the introduction of KISS, EI has lost any sales that they might have realized from the Jewish Community, as well as from Christian Conservatives.

Why? Take a good look at the KISS insignia. The clever use of the SS symbol. We know where it comes from, and what it signified, during WWII.

Today, "the symbol is frequently seen in neo-Nazi tattoos and graffiti and characterizes the beliefs of neo-Nazis and racist skinheads – violence, anti-Semitism, white supremacy and fascism."

Is it worth getting into bed with Gene Simmons for what will probably be a meager amount of income? I don't think so. Does it enhance the reputation of Eternal Image as a maturing, serious, thoughtful company? I don't think so.

All product lines aren't created equal; some should be avoided at all costs.

IMO