Iain McCready did what he was supposed to do.., establish a global presence..B!Digital..Bems.. Telefonica...IQ mobile..Neustar..Austria... Also establish pre-loaded neoreader...Sony-Ericsson Telefonica...Samsung...and all the other programs that we read about, but no neomedia name involved.. Now that is in place..the need for another layer on the cake and that is Marketing...and who better than Laura...IMHO