Bravada International Ltd (BRAV)

[naturalborninvestor]

Not really convinced by the new leggins styles. Too much 1980's appeal for my taste. But I am not part of the primary target group.

http://www.bravadawomen.com/leggings

What is interesting is the new pricing strategy. Looks like the company is moving away from the exclusive premium focus. They offer their products more competitively, likely due to new suppliers. Could be advantegeous, but in many cases the middle is lost land. Either be cheap as Walmarts or (somehow) make people believe your pants are worth a hundred bucks (like LuLu). We will see...