If you don't get what has happened-- and what is most likely to continue to happen -- with this "stock promotion" after reading Mr. Kaplanis' Affidavit (Doc 15-1), then I would suggest there is no hope in separating the "equity games" from the "company vision."
Specifically, attachment 1, e-mail from Mr. Bordynuik dated 1-31-2010 11:58AM