I doubt the telethon results are earth-shattering. GOIG needs to go back to the main focus/idea of GO800, and market the hell out of it.
The ticker campaign won't make this a household name, nor will Texting "BULL" to GO800.
Goal: To make GO800 a household name
Plan of action: Market!! Market!! Stick up posters everywhere, have people dressed up as dinosaurs in downtown Manhattan and pass out GOIG brochures. Get some hot chicks with GO800 shirts.