Shareholders should expect delays, sales disruptions, and order cancellations as a result of this failure. IMO, this PR is issued just to come up with some excuse later on and say 1. 'the etc retailer has cancelled the order' 2. could not meet 2010 sales guidance ($11M) 3. another 1 - 2 B shares authorization. WTH....this is the best scam have ever seen in this market. JMHO.