Its a good guess but I am not sure the dates match up. I pulled this quote from the filing:
This US video company started its operations in 1998. The company started as multi-chain video store and was acquired by a home delivery video service in 2006. The company owns proprietary software, which allows it to integrate DVD kiosk technology with regional, same-day-delivery options. The company today refocuses its appeal to take advantage of current market conditions
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I agree a "me-too" model would not be good. I live in the DC area and Red Box was piloted here. It does very well and is a very slick kiosk. I am not sure they want to try to go down this road unless they can open up a nitch market. Apparently they are/were targeting smaller communities anyway. Then again who says they are looking at the US market?