The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark, see below. There is also a wine by the name of Niagara Mist, hmmmmm (Wine Ladies ad?)
I was reading thru PRNewswire and came across a release of Elizabeth Arden, Inc and thinking maybe Niagara Mist fragrance and hair and body formulas could be re-introduced by WB