Aeternum Health Inc (AETN)

[prometheus_222]

Fan Base...

This is a tough one. The average fan is already a fickle cat. He/she must sense a perceived value in spending their dollars on the sport: they wish to be affiliated with a winner, want to at least somewhat enjoy the sport for its own merit, desire to be part of something that other people (ie, friends and family) appreciate, want to partake in something that the community at large appreciates. In short, there must exist, at the very least, the illusion of value.

And, in this present economic downturn, the more of the aforementioned variables that are met the more likely the average consumer is willing to part with their money.