I've also studied strategies where it takes 7 quality impressions to make a lasting and unforgetable impression. Law of 29 is a little more...
What Does Law Of 29 Mean? A belief held by some marketers that on average a prospective customer will not purchase a good or service until they have been exposed to a marketing message 29 times. While the number of messages can differ a great deal when courting prospective clients, advocates of the law of 29 believe that a constant, "in your face" approach to marketing is the best way to sell a product or service.