Early in 2010, we were looking ahead at DRTV, DSD, Lowes, and massive increases in Lancaster store counts.
Relative to those targets, WNBD has stumbled badly. And it isn't the 504s -- those have only been a fraction of the total selling. It is a fair-minded assessment by many WNBD longs that WNBD has stumbled badly.
Heck, I sold a TON of shares. I traded aggressively in the 0.005 to 0.008 range, mitigating some of my losses. But I lost money due to WNBD stumbling, and I count myself lucky to have sold as many as I did between 0.006 and 0.012.
Now they are picking themselves up, dusting off their pants, and getting back in the game. Meanwhile the PPS is very low. I can hope for lower prices, but I decided that I need to start scaling in again.
We'll see how that works out for me.
Wadi