Newsweek mention on page 2 http://www.newsweek.com/2010/10/21/ipad-spawns-an-industry-of-apps-and-accessories.html "Accessories for the iPad, on the other hand, are already a multi-million-dollar industry. Though a market for protective covers and sleeves existed for iPods and smart phones, the larger screen and the more expensive price point of the iPad means that customers are even more careful to try to protect it from scratches and scuffs, says Robert Pedersen II, CEO of ZAGG Inc., a company that makes invisibleSHIELD, a thin plastic sheet that adheres to the device’s screen. The company has been making protective products for electronics for five years, but the release of the iPad this year has helped raise sales to what Pedersen says will be $65 million in 2010, up from $38 million last year. “The iPad has been an absolute home run for us,” he says. Items like cases, stands, and wireless keyboards are likely only the beginning, given that Apple will continue to roll out new iterations of the device, which may give birth to new subcategories. According to Wu, this part of the iPad ecosystem could reach $1 billion in 2011."
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