"WalMart carried the games and nowhere does it state that the games were limited to any number of stores." AU CONTRAIRE it most certainly does....right in the pr you posted excerpts from "Wal-Mart indicated it would continue selling the game online and in selected stores where it felt there was demand." Thats 100% sounding limited.....now that said, if it were limited...and only one game that makes a plenty good case for a possibilty of better market penetration. Not in stone....but it sure as hell ain't fair to speculate that this has been tried before, at this scale, with this level of product roll out. That said.....I also believe that walmart is not an end all beat all Troy needs to embrace a number of strategies and advertising supplemantary avenues. Thats no secret.