Eternal Image Inc (fka ETNLQ)

[Basser1]

The first thing that I would like to correct is that in my post nowhere did I say that Eternal Image is still a startup company. Try as some might they won't find that statement anywhere in my statement. What my post was about was the amount of progress that has been made SINCE THE COMPANY BEGAN PRODUCING AND SELLING PRODUCT IN 2007.

Yes my post was directed to the people that have no knowledge of just how much of a closed industry that the funeral business really is. It was directed to those that have not grasped the concept that certain manufacturers deal with their own funeral people and that pressure is applied to only buy products from those manufacturers. This is a very old industry that is very set in their ways and very resistant to change.


Midrew, Natit How would YOU break into the funeral market?
Since it is obvious that both of you think that you could have done a better job of progressing Eternal Image than present management I would like an outline of the steps that would have been taken if you would have been in charge from the very beginning of the company. Feel free to be specific since I am sure that others would also like to know where Eternal Image would be now with such an accomplished management team at the helm.

This is a perfect example of a 3rd party manufacturer trying to sell product to funeral homes... By reading this it is easy to see that this is not the easiest business to break into and introduce new ideas.

www.bizjournals.com/cincinnati/st...

Monday, September 27, 2010, 1:33pm EDT

Judge dismisses antitrust suit against Batesville Casket Co.

Business Courier of Cincinnati

A U.S. District Court judge has dismissed an antitrust suit brought against Batesville Casket Co. by the nonprofit Funeral Consumers Alliance.

In 2005, Vermont-based FCA sued Batesville Casket and Indiana-based parent company Hillenbrand Inc. along with three funeral-home operators: Cincinnati-based Alderwoods Group, Houston-based Service Corp. International and Jefferson, La.-based Stewart Enterprises. Stewart Enterprises on June 15 said it had reached a settlement with the alliance.

The nonprofit group alleged the plaintiffs barred consumers from buying discount caskets from independent, third-party sellers and that they fixed prices.

On Friday, Judge Kenneth Hoyt for the U.S. District Court for the Southern District of Texas, Houston Division, found the FCA and individual plaintiffs lacked standing. According to a press release, the plaintiffs have 30 days to file an appeal with the U.S. Court of Appeals for the Fifth Circuit.

Batesville Casket is a unit of Hillenbrand Inc. (NYSE: HI), which also operates K-Tron International, a materials handing company.

Eternal Image has however succeeded in breaking into the industry and not only that has some of the most prestigious names in the funeral industry manufacturing and marketing Eternal Image licensed products.

Basser