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Re: Kolorgen post# 11960

Tuesday, 09/28/2010 10:37:13 PM

Tuesday, September 28, 2010 10:37:13 PM

Post# of 46244
Forget keeping US happy. We buy stock, and a little product, but not a lot of product. Find out the data your customers need, and get that. Talk to an industrial engineer and get the data that would be most compelling to them. Or hire a Consultancy firm to go to one of your client applications and document a before & after with the appropriate test & comparison controls in place.

IF a CREDIBLE firm publishes well-controlled case study real world data regarding savings, without room for error or excuses or naysaying, then you'd be surprised how well that can be used in your sales efforts. People like to follow, period. If you get publication by a respected credible organization, then others will FOLLOW because it'll make them FEEL SMART for listening to such a well respected recommendation.

The key is WHO publishes the info. Not just that there is some info out there.

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