Imaging3 vs. Viking
Imaging3's DViS, when cleared by the FDA, will be competing in the medical imaging market against other manufacturers of 3D imaging devices. One of those competitors is Viking, who recently got an add-on / upgrade of its 3D device cleared by the FDA in the same 510(k) process that Imaging3 is going through right now. What is happening with Viking, both in terms of the FDA and in the medical imaging market, is very much relevant to Imaging3, hence, Likeahawk's inquiry about how Viking will affect Imaging3. My response to that inquiry was deleted, I guess because the connection between Viking and Imaging3 was not expressed. Hopefully this paragraph resolves that issue. The following is the original post that was deleted:
I didn't need to do any new diligence about Viking's 3D device as it relates to Imaging3's DViS device. The Viking device (and its baseline technology) has been around and it's no competition at all. Specifically, the Viking device requires the physician to wear 3D glasses (like you're watching the movie Avatar), and this has already proven to be a huge failure in the medical industry. Surgeons hate putting on those glasses, they have had big problems with headaches and adjusting eyes between the two views. It’s like making a right handed quarterback play left handed; it doesn’t feel natural and they won’t do it. Viking is not the first to try 3D medical imaging with 3D glasses, and they have all been abject failures. The glasses create 3D by separating colors and showing different parts of the image to each eye and requiring the brain to put it back together again to look like 3D. If you’ve ever worn the movie 3D glasses you have the general idea.
On the other side of the coin is Imaging3's DViS, which utilizes perspective to show 3D. You don't need 3D glasses, you just look at the images on the screen or print off hard copies just like traditional CT and Fluoro devices... just faster. It is widely accepted that this is a far superior way for medical professionals.
Note that Viking’s recent 510(k) clearance was just an upgrade/add on. The actual original Viking device was cleared more than a year ago, so the device has been on the market for a while, and it has not been a success. Ask any radiologists or surgeons you know and they will laugh in your face if you suggest that they put on 3D glasses to read a scan or perform a procedure. The Viking is a gimmick and is no competition at all for the DViS.
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