but seriously, I was and have been buying and selling since $100 and not only that but selling naked puts on it as well. pretty decent premiums to buy GOOG at a discount on a good pullback. has worked very well until recently. i sold some feb 190 puts which are under water so I may have to pay $190 for some GOOG come expiration and I also sold some $180 puts which look better today. As long as GOOG doesn't pull a EBAY on me I'll be fine.