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Re: dws post# 107759

Sunday, 09/12/2010 4:09:47 AM

Sunday, September 12, 2010 4:09:47 AM

Post# of 577896
Yes, Glen Beck's salary, genius. Are you going to sit there and pretend that Al Sharpton monetizes his controversy, while Beck doesn't? How gullible can you be?

Maybe reading this article on Forbes will help, where Beck professes his motives in his own words.

"We're an entertainment company," Beck says.

http://www.forbes.com/forbes/2010/0426/entertainment-fox-news-simon-schuster-glenn-beck-inc.html

With a deadpan, Beck insists that he is not political: "I could give a flying crap about the political process." Making money, on the other hand, is to be taken very seriously, and controversy is its own coinage. "We're an entertainment company," Beck says. He has managed to monetize virtually everything that comes out of his mouth. He gets $13 million a year from print (books plus the ten-issue-a-year magazine Fusion). Radio brings in $10 million. Digital (including a newsletter, the ad-supported Glennbeck.com and merchandise) pulls in $4 million. Speaking and events are good for $3 million and television for $2 million. Over several days in mid-March Beck allowed a reporter to follow him through his multimedia incarnations, with one exception, his 5 p.m. daily show on Fox News, which attracts just under 3 million viewers.

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