If there really is over 3 billion shares out there, it will take monumental news to move this north. The 10,000 cases shipped is not enough to have any effect on the diltution that has taken place if indeed there are 3 billion shares out there.
If they ship 100,000 cases with a net margin of $10/cs that is $1,000,000.00 in profit. Divided that by 3 billion shares that is .0033 per share though. Trade it at 8 times earnings and you should be $0.0264/share.