Has anybody thought about this??? Ike likes to barter, so maybe he's not paying for the WSJ ads. Maybe he's giving them the keyword "Wallstreet Journal" in exchange for the ads. Wallstreet Journal is a working keyword. Just an idea...but if you think about it...if that is the case, Ike's not a dumb as some thinks he is. I personally don't agree with everything he does however,I don't think he dumb. I have worked for some very rich business people and I know they never pay the asking price for anything. They always ask to trade services out if at all possible.