there you go... nice post. tells the story completely. this is exactly what i believe. BBDA is just a front used to collect money to go racing. its obvious that the beverage company doesn't get the attention (or attention to detail), funding or effort that it should and i believe this is because BBDA is not BWs primary focus or goal... its just a means to make money to channel directly to other things.
that's why with all the shares sold, BW could have built a free standing building to house the BBDA staff (and actually hired a staff of competent employees), could have bought a bottling plant to bottle and distribute product and could have hired a professional design agency to create an effective marketing campaign to bring awareness and interest in the products... but as it turns out we have nothing. nobody knows where the money went but we do know it didn't go to advancing this beverage company or the money invested here. AIMO.