Tuesday, August 31, 2010 9:35:52 AM
The whole Six Degrees of NeoMedia analysis seems to miss a key fact. The Best Buy codes are directly encoded.
“Our codes provide a more open structure so any reader would be able to read this,” Mr. Thompson said. “The mobile marketing platform is tailored to a large enterprise retail engagement.”
http://www.mobilecommercedaily.com/best-buy-makes-weekly-circular-more-interactive-with-mobile-marketing/
Also, MDS can do both direct and indirect currently.
“It ain’t so much the things we don’t know that get us into trouble. It’s the things we know that just ain’t so.” Henry Wheeler Shaw
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