New Leaf Brands, Inc. (fka NLEF)

[goldwingeurope]

New Leaf Brands Expands Statewide in California Through 17 Distributors
New Leaf Brands (BB) (OTCBB:NLEF)
Intraday Stock Chart
Today : Monday 30 August 2010

New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, today announced the addition of 17 new distributors in California through its agreement with Coast Brands Group, LLC. All 17 distributors, which service the entire state canvassing more than 25,000 retail outlets, will market and sell New Leaf's 11 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda™.

Reaching more than 25,000 retail outlets, the distributors will provide New Leaf with statewide distribution. The new distributors service every major retail grocery, convenience, gas, drug and club chain. Target chains include Ralphs, Vons, Albertsons, Safeway, AM/PM, Circle K, 7-Eleven, Raley's, Gelson's, Bristol Farms, among many others. Independent outlets such as bars, restaurants, delis, pizzerias, health food stores, hotels, venues, supermarkets, liquor stores, small/large independent stores, convenience stores and other retail establishments will also be serviced.

Eric Skae, New Leaf President and CEO, stated, "Our relationship with Bob Groux and his team at Coast Brands has been nothing short of amazing. In 2 short months, Coast Brands has executed on their marketing plan for statewide expansion in California for New Leaf beverages. The new distributor agreements provide immediate access to more than 25,000 retail outlets. We have sampled New Leaf's 17 beverage flavors to several of the most well know retailers in the West with very positive results. We look forward to working with our new distributors and further broadening our presence in other states in the West."

Bob Groux, Founder of Coast Brands Group, commented, "We are very pleased with the positive response we have received towards New Leaf from our top distributors and retailers in California. New Leaf's line-up of healthy ready to drink teas and lemonades are an immediate success and should gain popularity and loyalty from customers. I am very pleased with our teams' ability to execute and move quickly on the New Leaf Marketing plan. We continue to gain momentum at major retail chains and independent retail accounts in all channels of distribution including grocery, drug, convenience, gas, and independent delis and eateries. We are signing up new retail accounts daily to offer the great tasting beverages of New Leaf."